

The four clubs that regularly deliver the biggest TV audiences seem for all the world as if they’re trying to bring back the Deadball Era, when men wore oven mitts in the outfield and the balls were stuffed with sodden plugs of tobacco and human teeth.

With the average nine-inning game now clocking in at 2 hours and 40 minutes, baseball has hacked away 26 minutes of dead air per contest-a pace that hasn’t been seen since the early-1980s.Īt the midway point of the season, the benefits of baseball’s foray into legislated urgency are outweighing the miasmatic state of play in New York, Los Angeles and Boston. Ratings are derived from the average number of people watching a telecast at any given minute in which it airs as such, a reduction in duration offers fewer opportunities for fans to drift away from the games, which in turn leads to higher deliveries. MLB’s overall TV deliveries have beefed up since the countdown clock was introduced, a wholly predictable consequence of eliminating many of the leaden moments and between-pitch neuroses that had made 21st-century baseball an exercise in tedium. FS1 also continues to deal with subscriber churn, losing 4.08 million households in a 12-month span. That marks a 15% drop compared with the analogous period in 2022.

TBS’ non-exclusive Tuesday night showcase is up a whopping 36% to 325,154 viewers per game, while FS1 is pacing toward a record-low MLB turnout with an average draw of 261,789. Of the four Yankees games ESPN has carried in 2023, zero featured the Nielsen-meter-rocking exploits of Aaron Judge, who’s been sidelined with a toe injury since June 3. While any increase counts as a win during a time of accelerated cord-cutting (in the last year alone, ESPN has lost 5.37 million linear-TV subs), the current bump has been achieved in the absence of the game’s biggest (literally) star.

While much of that regression may be chalked up to a scheduling anomaly-Fox in 2023 has aired 12 national MLB windows, up from just five in the year-ago span-the broadcaster has had a run of bum luck on the meteorological front, losing a spring Braves-Mets game and one of the season’s first scheduled Yankees-Red Sox games to rainouts.ĮSPN’s MLB coverage is up 4% to 1.49 million viewers per game, good for an average gain of 53,185 fans. Fox, which has bragging rights to the five most-watched games of the season thus far, has seen its overall deliveries slip 5% to 1.81 million viewers per game-a year-over-year loss of around 86,533 viewers. Individually, the four networks are all at different stages on their respective MLB journeys.
